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How to deal with betting traffic in 2023?

How to deal with betting traffic in 2023?



  1. Betting vertical: what do I need to know?
  2. How to generate betting traffic.
  3. Sources of betting traffic.
  4. Choosing a quality affiliate program.
  5. Conclusion.

Ever since the worst effects of the envelope-19 pandemic have passed, people no longer need virtual entertainment. Nevertheless, interest in sports betting and online casino games has not waned. Partners working with affiliate programs continue to make good profits. Gambling enthusiasts will always bet online and on sports/non-sports, and bookmakers always need new players to expand their user base and fill their pockets.

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Betting vertical: what do I need to know?

Online gambling is quickly becoming one of the most popular ways to gamble, especially when it comes to sports. It's easier than ever to bet on your favorite teams and athletes from the comfort of your own home. Online betting platforms offer a wide range of options, from betting on the outcome of a single game to betting on the outcome of entire tournaments.

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In this increasingly competitive market, affiliates can generate betting traffic and earn good commissions. To do so, they need a strong betting affiliate program, reliable traffic sources and some experience. With the right strategy, affiliates can make good money in online betting.

How to generate betting traffic.

If you are an affiliate interested in making money from sports betting, you must attract potential players to your betting platforms. To be successful, you need to take several steps:

  1. Identify your target audience.
  2. Research your niche.
  3. Develop a promotion plan.
  4. Create content that will attract the right people.
  5. Use seo and other methods to get your content seen.
  6. Monitor and adjust your marketing strategies.

By following these steps, you can effectively generate more bid traffic and increase your profits.

  • Choosing an affiliate program

Find affiliate programs that promise great deals and lucrative payment models, including cpa, revshare and hybrid.

  • Target Audience Analysis

Conduct research on the target users of the offer.

  • Choose a geo.

Choose a geographic region with a high success rate of conversions.

  • Develop an advertising campaign

Create an effective advertising campaign to direct players to the product.

  • Track results

Monitor results to make adjustments to the campaign and increase conversion rates.

Sources of betting traffic.

Finding the right target audience and making an attractive offer are the most important tasks for an affiliate to make high profits. Here are some of the main sources where you can find traffic for bids:

  • Social media.
  • Websites
  • Messengers
  • Other online platforms

Don't forget to check the sports calendar.

It is important to remember that betting is an event-driven activity. Unlike online casinos, betting activity fluctuates due to seasonal changes, with the greatest activity occurring during major sporting events such as the FIFA World Cup. In order to optimize results, affiliates need to be aware of the sports calendar.

Websites and sports blogs

Sports blogs and portals are still the most effective source of betting traffic. To get the most out of them, you need to find sites with relevant content and a large user base, then contact their owner and arrange for advertising. The larger the site's audience, the more likely you are to get a good return on investment.

Social channels

For a long time, the main source of traffic for bets was facebook. But new social platforms like tiktok have changed the rules of the game. It's important to remember that direct advertising for bookmakers can be met with opposition from the social network. To effectively promote bookmaker offers, you need to create a network of accounts, enlist the support of influencers, bloggers and make sure that the content distributed does not explicitly call for sports betting.

Teaser networks

Advertisers who are not having success on relevant sites and fb can find salvation in teaser networks. These networks act as a link between advertisers and affiliate sites. Existing teaser networks are able to serve ads based on subject matter, geography and other criteria, and have an attractive cost per click.


Betting partners can find advertising space on video hosting services such as youtube. There are two ways to generate betting traffic: create and promote your own channel or run ads from bloggers with related channels. The content that affiliates can post can range from direct reviews of betting sites to predictions of future events.


With approximately 500 million users worldwide, telegram is a well-known messaging app. It has channels with a huge number of people with whom you can connect and offer something. Similar to youtube, you can promote your own sports betting channel or contact the owners of huge channels with a fanbase interested in betting.

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Choosing a quality affiliate program.

Your prosperity as an advertising partner depends largely on the nature of the affiliate program you choose. When choosing an affiliate program, be sure to consider the following:

  • The quality of the products offered.
  • The payment models offered and the amount of commissions.

Our offers

You will find many betting offers in our affiliate network Magic Click Partners:

  • Cyberbet
  • 1win
  • Bet On Red.

And those aren't the only offers. The whole list of offers is available in our webmaster panel. Sign up and choose the best offer!


Affiliate marketing traffic will continue to be heavily influenced by current trends in the coming year. This means that major sources of web traffic, such as affiliate websites, social networks, messaging platforms and video hosting services, will continue to work. However, the performance of partners will largely depend on the acumen of the affiliate program or network chosen. By joining a professional team and directing bid traffic to a truly high-quality product, you can earn a decent income and grow as a marketer.

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