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Gambling in Brazil: Affiliate Market Analysis

Gambling in Brazil: Affiliate Market Analysis


  1. Gambling regulation in Brazil
  2. Market Turnover and Statistics
  3. Popular brands
  4. Devices
  5. Sources
  6. Conclusion

Brazil, with its affordable traffic, huge audience and specific interests, attracts arbitrageurs, especially in the areas of gambling, betting and gutra. Unique combinations of ideas that are common in other regions can work well here due to the lack of banner blindness and unsaturated advertising.

  • Population: 215.3 million, male/female ratio is about 50/50.
  • Language: Portuguese
  • Currency: Brazilian Real
  • Average salary: 2,700 to 3,500 BRL per month
  • The most popular banks in Brazil are Itaú, Banco do Brasil, and Santander.

Gambling regulation in Brazil

The iGaming industry in Brazil seems to have passed a turning point . The undeniable interest of adult Brazilians in real-money gambling has led to public debate and finally to the passage of a series of specific laws.

In December 2023, the crucial Law 14.790/23 was passed , which laid the foundation for regulated fixed odds betting . The law defines a wide range of real-money gaming segments and provides basic standards for physical, online, sports games and other virtual games.

What's next for Brazil's gambling regime?

Revenue has already grown 200% from 2022 and is expected to double again by 2027. As the industry expands and technology evolves, regulations must adapt to stay ahead of the curve where possible to ensure the safety of players and operators. As these laws change and people's views on online gambling evolve, so will the different definitions of what falls under the umbrella. Many Brazilians would like to see the return of casinos. 

According to Ahrefs the frequency of the query “online casino” has doubled since 2022.

By implementing a process to regulate gambling in Brazil, the initial boost to the economy will be immediate.  

The journey of developing an iGaming culture in Brazil is not without its challenges. Initiating change takes time and knowledge. The online gambling sphere is full of complexities, such as ensuring that a robust multi-jurisdictional identity verification platform is in place to protect everything that enters this space.

Reliable identity verification systems are essential for anyone looking to enter the emerging Latin American market, as each new jurisdiction has its own requirements. Having a reliable system programmed to meet the needs of the region means creating a solid foundation for secure and stable growth in this market.

The enactment of Act 14790 has created many compliance challenges. Nevertheless, 2024 will be a transformative era for online gambling in the region, especially for early investors who can overcome the existing instability and uncertainty associated with the legal framework. 

Market Turnover and Statistics

The online gambling market revenue is projected to reach US$1.97 billion in 2024, at a compound annual growth rate (CAGR 2024-2029) of 15.39%, resulting in a market size of US$4.03 billion by 2029. The online casino market size is projected to reach USD 1.11 billion in 2024.

  • In a global comparison, the majority of revenue will be generated in the US (US$23,030 million in 2024).
  • The average revenue per user (ARPU) in the online gambling market is projected to reach USD 0.84 thousand in 2024.
  • The online gambling market is expected to reach 2.7 million users by 2029.
  • The user penetration in the online gambling market is expected to be 1.1% in 2024.

Popular Brands

As we know, Brazil is one of the leaders in terms of demand for gambling and betting. Next, we will list the top 20 iGaming products by market share in search engines. That is, what correlates very strongly with what players from a given GEO are searching for.

  1. Betfair (12.05%)
  2. Betano (11.42%)
  3. KTO (10.15%)
  4. Bet365 (8.24%)
  5. Betway (7.13%)
  6. PokerStars (6.98%)
  7. Parimatch (4.60%)
  8. Esportes de Sorte (4.12%)
  9. Sportingbet (3.81%(
  10. Pixbet (2.85%)
  11. Novibet (2.85%)
  12. Betnacional (2.7%)
  13. Betsson (1.27%)
  14. F12(.)Bet (1.27%)
  15. Betsul (0.79%)
  16. LeoVegas (0.79%)
  17. Mr.Jack (0.48%)
  18. Estrellabet (0.48%)
  19. Galera(.)bet (0.19%)
  20. Stake(.)com (0.14%)


Android held the major share of the mobile operating system market in Brazil in 2023. Almost 82% of mobile devices in Brazil run on Android, while more than 18% run on Apple. In line with global trends, other mobile operating systems are hardly used in Brazil.


Brazil is one of the most promising countries in the digital sphere due to its extensive internet coverage. As of early 2024, over 86% of Brazilians have access to the internet, with over 220 million mobile connections. This is a place where mobile devices have become an integral part of life, with the average user spending more than 5 hours a day with them. Mobile traffic is key here, with the popularity of streaming services and various apps for entertainment, dating, gaming and shopping.

The most popular service in Brazil at the moment is Facebook (used by more than 40% of the population), with Pinterest and Instagram sharing 21% each.


Brazil is becoming an arbitrageurs dream due to its lively atmosphere, low click prices and high demand for gambling and sweepstakes. It is a country where you can get high ROI by testing different approaches and adapting quickly to changes. Change strategies in time and success is sure to come!

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