A CPA network or affiliate is a kind of intermediate between direct promoters who work on the CPA system and webmaster.
Affiliates bring together many different offers and present them on one platform. This makes it easier for the webmaster to identify the desired offer in a particular area.
Typically, CPA networks are comfortable targeting one or more verticals.
Finding CPA offers can be done either through a specific advertiser or through an affiliate grid, often referred to as a CPA grid.
For those new to affiliate marketing, finding opportunities on a CPA grid is an attractive choice. We can explain why.
Typically, the owners of a product or service have their own media buying team, but it is not able to fulfill all the requirements. To reach a wider audience, advertisers create their own affiliate programs and partner with webmasters.
Direct marketers offer more attractive remuneration, so they can choose who to work with. They give preference to those who have already proven their success in this field.
Affiliate programs are the easiest way to find offers. Webmasters of all abilities will be accepted with open arms. CPA networks provide referrals and marketing tools, but the rewards they offer will be lower than direct referrals.