 (1)_860x500_9cb.png "Gambling in Belarus: How to drive traffic")
Gambling in Belarus is fully legalized and has been regulated since 2018. In 2019, the first licenses for online casinos were issued. Before that, online gambling was banned. Today, operators wishing to provide services in this field must obtain a license from the Ministry of Taxes and Duties. This allows gambling companies to operate legally, providing users with access to various casino games and betting.
The online gambling market in Belarus continues to grow actively. Search queries related to "online casino" have been increasing since 2019, indicating heightened user interest due to legalization.
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The Belarusian market attracts international providers, such as Wazdan, which already collaborates with local operators like GG.by, offering access to their games and services.
The Belarusian online gambling market is steadily growing. Legalization has allowed the market to expand and attract international brands. In 2024, the turnover of the Belarusian gambling sector continues to rise, and forecasts indicate further revenue growth thanks to new technologies and improved regulations. International analysts predict an average market growth of 6% per year.
According to official data, the total revenue from the gambling industry in 2020 amounted to more than BYN 1.2 billion (around USD 600 million), which is 15% higher than the previous year. By 2023, Belarus will have over 70 land-based and online casinos.
Here is a list of 10 well-known gambling brands in Belarus:
In Belarus, social networks are actively used to promote gambling. The most popular platforms are VKontakte and Instagram, but Facebook remains an important source, especially for an older audience. According to the latest data, about 23% of Belarusians use Facebook, which opens up opportunities for targeted advertising.
In terms of device choice, Android dominates the market in Belarus with a market share of around 60%, while iOS holds about 39%. This makes Android a key platform for setting up targeted advertising. However, it is also important not to overlook iOS users, especially given their high purchasing potential.
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Gambling traffic in Belarus represents a promising direction for affiliate marketers, especially considering the legalization of online casinos and the growing interest in the sector. It is important to take into account the characteristics of local brands, devices, and user preferences to successfully set up ads and attract the target audience.
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