Gambling in Georgia: How to work with traffic

Contents

1. Legality of Gambling in Georgia
2. GEO Prospects
3. Market Turnover and Statistics
4. Popular Brands in Georgia
5. Popular Platforms
6. Creatives
7. Devices
8. Conclusion

Legality of Gambling in Georgia

Gambling is legalized in Georgia, and the legal framework permits both land-based and online casinos. Recent legislative changes (in 2023) regulate the electronic gambling system, which includes online casinos and betting. Online casinos are required to have a special license, and each platform must have a unique domain. The licenses are quite expensive: for example, a license for an online casino can cost up to 5 million Georgian lari (about $1.8 million), and for slot machines, around 1 million lari ($360,000). However, it's important to note that strict rules exist to limit access to gambling for certain categories of people, such as those who are addicted to gambling or are on exclusion lists.

GEO Prospects

Georgia is an attractive market for online gambling. The popularity of gambling here is high due to liberal regulations and a growing interest in sports betting and casinos. This opens up significant opportunities for affiliate marketers, as the demand for entertainment and gambling is steadily increasing. It is important to note that cultural and social aspects also contribute to the high involvement in gambling, especially in major cities like Tbilisi and Batumi.

Market Turnover and Statistics

The Georgian gambling market continues to grow, with annual turnovers reaching billions of dollars. In 2022, the industry's turnover exceeded 7 billion lari, approximately $2.5 billion. About 20% of the population actively participates in gambling, demonstrating a high level of engagement among adult players. The market continues to attract foreign operators, further driving its growth.

Popular Casino Brands in Georgia

We analyzed through Spy and will show which brands are popular in Georgia and actively promoted in SEO. Many major brands, which you may already be familiar with (Stake, VBet, Betwinner), have localized versions in Georgia and accept players from the country.

1. Adjarabet — A major brand operating in Armenia and Georgia — 1.2 million queries per month
2. LeaderBet — 29,000 queries per month
3. Betlive — The largest betting platform exclusively targeting Georgia — 1.3 million queries per month
4. Crocobet — 300,000 queries per month
5. Europebet — 117,000 queries per month
6. Crystalbet — 333,000 queries per month
7. ASVLA — 11,000 queries per month
8. VBet — about 2,000 queries per month
9. Stake — about 1.5 thousand queries per month
10. Betwinner — about 200 queries per month

This is just a part of the offers promoted in Turkey. Contact your manager to find out if there is an available offer for promotion in our affiliate network.

Popular Platforms

Georgian residents actively use social networks and platforms, making them key channels for affiliate marketers. The most popular platforms are:

1. Facebook — the leading platform in terms of time spent by users
2. Instagram — actively used for advertising campaigns
3. YouTube — a popular platform for video reviews and advertisements
4. TikTok — growing in popularity among young people
5. Google Ads — an effective tool for paid campaigns targeting the right audience

Creatives

We have explored the library and selected creatives with various approaches that are currently being used by arbitrageurs.

Among the approaches, you can see both classic solutions like slots and reactions, as well as more sophisticated creatives using live content and DeepFake technology.

Devices

In Georgia, the majority of traffic comes from Android devices, accounting for about 60% of all mobile users, while iOS accounts for about 40%. However, iOS users often spend more money on gambling. Therefore, it's important to consider both platforms when creating ad campaigns, although targeting iOS can be particularly profitable due to the high purchasing power of this audience.

Conclusion

Georgia is a promising market for affiliate marketers working with gambling. Stable demand, developed legislation, and popular platforms create excellent conditions for running successful ad campaigns.