_860x500_8e3.jpg "How to work with gambling traffic to Greece")
Greece is located on the Balkan Peninsula in Europe and consists of many small islands. The country has extensive access to the Mediterranean Sea, attracting tourists almost year-round. The capital and largest city is Athens, with Thessaloniki, Patras, and Heraklion also being relatively large cities. Greece is a parliamentary republic headed by a president. The laws regarding advertising are fairly lenient since this is not a primary occupation for the population.
The country has relatively low incomes and has often faced financial crises. Tourism and agriculture are the main sources of income for the residents. Technology is underdeveloped, placing Greece in the lower tier-2 countries in terms of living standards.
Before entering a new GEO, it is important to familiarize yourself with the key statistics. Here are some essential facts about Greece:
Historically, online gambling (including online betting) has always been completely banned in Greece due to a long-standing prohibition on any form of gambling unless specifically authorized. Following the spread of the Internet, the oversight authority was explicitly tasked with enforcing this ban in the online gambling sector (Article 17(1) of Law 3229/2004).
Greece first legalized online gambling through Law 4002/2011, while local internet users were already being offered such services despite the prior ban. The 2011 law introduced a licensing system based on public tenders. However, until 2019, no brands had successfully secured these tenders.
Finally, after years of delay, Greece revised the online gambling licensing system through Law 4635/2019, which amended the provisions of Law 4002/2011. The 2019 law moved away from the essence of public tenders (never applied in practice) and allowed any interested parties to obtain renewable licenses. Since then, any brand can start the licensing process.
According to Ahrefs, we can see that the popularity of the query "online casino" has been growing rapidly since 2019 and continues to do so.
Based on data from Statista.com, we can observe how gambling market revenues have increased 1.5 times over six years. Authors predict continued growth.
About 70% of the population uses the internet — slightly under 7 million people. The most popular social networks are:
The most popular websites are:
The top three mobile operators are Orange, Vodafone, and Three. Due to political instability, mobile internet here is quite weak and slow. However, Wi-Fi is fast and, moreover, free throughout the country!
Key takeaways:
After browsing Facebook's library and local Telegram channels with creatives, we found the following successful examples. There aren't many distinctive approaches here. Most often, live-action shooting and voiceovers are used. Also, it’s worth noting that Android devices significantly outnumber iOS in Greece, so it’s preferable to target Android.
Pay close attention to language and double-check text and speech with a native speaker or using AI tools.
Switzerland ranks as one of the most expensive and inaccessible countries to live in the world. For an affiliate marketer, this means that locals are accustomed to a luxurious and expensive lifestyle. They spend money on their comfort and relevant products. As a result, our experience working with the Switzerland GEO has been very positive. The key is to consider the mentality and habits, create attractive and high-quality creatives, and test cases. Despite the high advertising costs, the competition is not as intense as one might think. If you work well on settings and creatives, the income will follow.
 (1)_536x350_0b4.jpg "Surebet247 Casino: Партнерская программа")
 (1)_536x350_0b4.jpg "Anti-detect browser: what is it?")
en 
ru 
de 
fr 
pt 
es 
vn 
pl 