Spain is included in the list of tier-1 countries. This means that arbitrageurs can expect high rates for targeted actions in advertising grids. But you can also count on a good return on investment due to the solvency of clients.
Population: 47.2 million
Minimum wage: 1260 EUR/month | 1334.322 USD/month
Average salary: 2263 EUR/month | 2396.484 USD/month
Popular bank: Santander
Spaniards come to online casinos for entertainment. They do not mind increasing the bank 5-10 times, but high profits are not in the first place. Residents of the country play slots and blackjack to get positive emotions.
Take into account that in Spain, in addition to the official Spanish language, there are 4 semi-official. For example, speakers of Catalan language in the state more than 10 million, which is ≈20% of the population of the country.
Analysis of SPY-services shows that arbitrageurs use laconic templates for static creatives. They focus on beautiful graphics and do not always add mentions of deposit bonuses, freespins and other perks.
In video creatives under gembla, it is better to bet on positive emotions. Users respond well to standard creos with cuts from streams, where players take a big bank and explode with joy. At the end of the video you can often see an SMS with the crediting of a large sum.
Creative Disassembly #1
What can be highlighted
The most popular game "Sweet Bonanza" is chosen as a slot
The games "Washingtons" and "Fortuna" are taken as a basis. It is impossible to say exactly which type of games converts better, but the most relevant games for creatives are slots, erasers, fortune and crash games.
There is a call to download the app from the official app marketplaces.
What we can work on
BBVA bank is used in the creative, but as we said above Santander bank is more popular. Santander has twice as much capital as BBVA, so the best banks should be used.
Reactions in creative are an important element, and especially for a GEO like Spain. But in creative they are quite short and not as vivid as in others.
This is a pretty standard creative. Its main advantage is its emphasis on the "Sweet Bonanza" game, which almost every player knows. When your creative has an emphasis on such popular games, it is important that they are present in the casino itself. We recommend using more recent approaches.
Creative Breakdown #2
What can be highlighted?
The approach of creative with the game in the phone is relevant. Two girls in bikinis at the very beginning of the frame are sure to hook the target audience.
There is a flag of the country. Spain has quite a large number of migrants and the flag will help you target the right audience.
The creative uses elements of one of the most popular slots "Fire Joker".
What we can work on
As with the first creative, BBVA bank is used here, preferably Santander bank is used as a basis.
This creative is made in the current style of real-time shooting. The advantage of the creative is that it uses bikini shots with girls in bikinis that catch the male eye. It's an unbreakable approach.
The creatives are courtesy of Kreo Queen. They have a huge selection of ready-made solutions.
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