Personal account

Gambling in Austria: Affiliate marketing tips

Gambling in Austria: Affiliate marketing tips

Contents

  1. Regulation of gambling in Austria
  2. Turnover and market statistics
  3. Popular brands
  4. Devices
  5. Sources
  6. Conclusion

Austria is a beautiful and successful geo in terms of economy, technology and online entertainment. Gambling is booming here, and in 2024 Austria will become one of the most promising gambling countries. This geo can and should be capitalized on, so go for it!

To start with a little introductory information to determine the CA.

  • Population: 9.042 million, male to female ratio is about 50/50;
  • Language: German;
  • Currency: Euro;
  • Average salary: 3406 € per month;
  • The most popular banks in Austria are UniCredit Bank Austria, Raiffeisen Bank International.

Gambling regulation in Brazil

The country has a well-regulated gambling industry with strict licensing and regulatory requirements. This has created a sense of trust and security among customers, increasing their willingness to participate in online gambling. In addition, the Austrian government has taken measures to protect consumers from gambling problems, such as self-exclusion programs and responsible gambling initiatives.

The Austrian Gambling Act (GSpG 1989) defines a quasi-monopoly in which only partially state-owned operators are granted Internet gambling licenses.

The only authorized Austrian online gambling platform is win2day.at, which in turn is owned by the United Austrian Gambling Licensees (CasAG) and the Austrian Lotteries. This platform offers sports betting, bingo, bingo, card games, virtual slot machines and live dealers (the croupiers can be seen in the video). Also win2day is criticized for not sufficiently implementing the mentioned player protection measures, such as time and money limits. In Austria, online sports betting is also allowed for foreign bookmakers and defined for domestic providers in the laws of the federal states. Gambling winnings are only taxable in Austria if they are a person's main income.

Since online gambling in foreign casinos is considered illegal on a national level, one can be prosecuted for the offense. However, the Austrian executive is focusing on internet providers and not players. To date, no players have been prosecuted and prosecution is still unlikely. It is therefore not surprising that online competitors of the Austrian license holder win2day, such as Bwin, Mr. Green, LeoVegas, Interwetten Casino or Pokerstars, are well known in this country due to massive advertising and still find many players despite the formal illegality.

What's next for the market in Austria?

The online gambling market in Austria has experienced significant growth in recent years, driven by changing customer preferences and favorable local special circumstances. Customer preferences have played a crucial role in the development of the online gambling market in Austria.

 

According to Ahrefs the frequency of the query "online casino" has increased 4 times since 2015 and has steadily increased to 9 thousand queries until 2019.

Market Turnover and Statistics

The annual revenue growth rate (CAGR 2024-2028) is expected to be 4.72%, resulting in a projected market size of €762.60 million by 2028. The online casino market size in 2024 is projected to be €302.50 million.

 
  • The online gambling market revenue is projected to reach US$683.90 million in 2024.
  • The compound annual growth rate (CAGR 2024-2029) is expected to be 4.22%, leading to a projected market size of US$840.90 million by 2029.
  • The online casino market size is projected to reach USD 326.20 million in 2024.
  • In global comparison, the major revenue will be generated in the US (US$23,030.00 million in 2024).
  • The average revenue per user (ARPU) in the online gambling market will be USD 0.89 thousand in 2024.
  • The number of users in the online gambling market is expected to reach 920.1 thousand by 2029.

Popular Brands

Austria is quite a popular GEO amongst tyr-1 arbitrageurs and ranks top for gambling and betting queries. Below is a list of the top 10 most popular iGaming products based on their market share in search engines. This reflects the interests of players from this country.

  1. Win2day (338k)
  2. NetBet (17k)
  3. Betway (11k)
  4. Mr.Bet (10.8k)
  5. Mr.Green (6.3k)
  6. 888casino (2.5k)
  7. Just Casino (2.2k)
  8. Sol Casino (1.8k)
  9. BC.Game (1.2k)
  10. Slotbox Casino (1.1k)

Device

Android held the major share of the mobile operating system market in Austria in 2024. Almost 63% of mobile devices in Austria run on Android, while more than 37% run on Apple.

 

Sources

The top traffic giants - Google, YouTube, Facebook, Amazon, Wikipedia - as well as locally popular sites: Orf (movies) Krone (news) Pornhub (18+) Willhaben (marketplace) Derstandard (travel) Heute (news).

 

As of May 2024, the most visited website in the social media category in Austria is facebook.com. In second place is instagram.com and in third place is tiktok.com. Rounding out the top 5 are reddit.com in fourth place and twitter.com in fifth place among the sites popular among Austrian social media users.

Conclusion

Austria is an attractive market for online gambling with a high paying audience and favorable conditions for gambling promotion and advertising.

Thank you! We have received your application

Our managers will contact you shortly