Gambling in Italy: How to work with traffic

Content

1. Legality of gambling in Italy
2. GEO perspectives
3. Turnover and market statistics
4. Popular Brands in Italy
5. Popular resources
6. Devices
7. Conclusion

To start with a bit of introductory information to define the CA.

• Population: 58.94 million, male to female ratio of approximately 48/52;
• Language: Italian;
• Currency: Euro;
• Average salary: $3,019.58 per month;
• The most popular banks in Italy are UniCredit.

Legality of online gambling in Italy

Italy has a long history of gambling regulation, starting in 1948, when the first legislative acts were introduced to control this sphere. In 2006 Italy officially legalized online gambling, introducing strict rules and requirements for operators. The main body regulating gambling is the Agenzia delle Dogane e dei Monopoli (ADM). In 2011, new regulations were introduced that allowed foreign operators to obtain licenses and operate in the Italian market.

Online gambling in Italy is now fully legal and regulated. Operators must obtain a license from the ADM to offer their services to Italian players. Licensed operators must comply with strict requirements to protect user data, prevent money laundering and protect minors. This creates a safe and secure environment for players and operators.

Online casinos and bookmakers are actively developing, offering a wide range of games and bets. Thanks to legislative support, the Italian online gambling market continues to grow, attracting more international operators and investors.

GEO perspectives

Demand for gambling in Italy continues to grow, making it an attractive market for operators and affiliates. Italian players are showing high interest in online casinos and sports betting, which is contributing to revenue growth in this area. The growing popularity of online gambling is also linked to the development of mobile technology and the availability of internet services.

According to Ahrefs statistics for the query "Casino Online", the demand is steadily increasing and since 2015 the demand for gambling has doubled.

Turnovers and market statistics

According to the Statista website, gambling turnovers in Italy are showing a steady growth. In 2022, online gambling revenues exceeded €2.6 billion, an increase of 15% compared to the previous year. Forecasts show that the market could reach €3.5 billion by 2025.

Revenue growth is driven by an increase in the number of active players and improved quality of services. The Italian market is becoming increasingly competitive, attracting new brands and investors.

Popular brands in Italy

1. Snai (3 million visits per month)
2. Lottomatica (2.8 mln visits per month)
3. Eurobet (2.5 million visits per month)
4. Bet365 (2.3 million visits per month)
5. StarCasinò (2 million visits per month)
6. Planetwin365 (1.8 million visits per month)
7. Betfair (1.5 million visits per month)
8. 888Casino (1.4 million visits per month)
9. William Hill (1.3 million visits per month)
10. PokerStars (1.2 million visits per month)
11. GoldBet (1.1 million visits per month)
12. Unibet (1 mln visits per month)
13. NetBet (900 thousand visits per month)
14. Bwin (850 thousand visits per month)
15. Leovegas (800 thousand visits per month)
16. Betway (750 thousand visits per month)
17. Gioco Digitale (700 thousand visits per month)
18. Voglia di Vincere (650 thousand visits per month)
19. TitanBet (600 thousand visits per month)
20. Casino.com (550 thousand visits per month)

Popular Resources

Facebook - One of the most popular social networks used for targeted advertising and community building.

Instagram - A platform for visual content and advertising, especially popular with young people.

YouTube - Video platform for posting commercials and collaborating with Influencers.

Twitter - A platform for news and quick sharing, used for content promotion.

LinkedIn - Professional social network for business networking and job searching.

Other resources

Quora - A question and answer platform where users can get information and share knowledge.

Pinterest - A social network for sharing ideas and inspiration through images.

TikTok - A platform for short videos, popular among young people.

Libero.it - One of the largest Italian internet portals offering news, mail and other online services.

La Gazzetta dello Sport - Leading Italian sports news site focusing on soccer and other sports.

Subito.it - Popular classifieds site where Italians can sell and buy goods and services.

Corriere.it - Website of one of Italy's most famous newspapers, Corriere della Sera, offering news, articles and analysis.

Aranzulla.it - Tech blog providing tips and tutorials on the use of various technologies and devices.

Virgilio.it - Leading internet portal offering news, mail services and other online resources.

Devices

In Italy, users prefer mobile devices to access online gambling. Approximately 70% of players use Android devices, while 30% prefer iOS. Smartphones and tablets are becoming the main devices for gambling, due to their convenience and accessibility.

It is recommended that you don't overlook iOS and make sure to test this traffic at work, despite its lesser popularity.

Mobile gaming continues to grow in popularity and operators are actively adapting their platforms for mobile users, ensuring a high level of usability and functionality.

Conclusion

The Italian online gambling market is showing steady growth and is attracting the attention of operators from all over the world. With a legalized and highly regulated market, Italy offers a safe and secure environment for players. Affiliates can capitalize on the growing demand and ample opportunities to successfully drive traffic in this GEO.