How to warm up Facebook accounts

Account warming is the process of preparing a Facebook advertising account to reduce the risk of blocks and increase its trustworthiness on the platform. Facebook has an automated checking system that blocks suspicious accounts and ads. Warming helps create "natural" account behavior so that the social network algorithms perceive it as a normal user and not an affiliate marketer with advertising purposes.

Why is warming important for affiliate marketing?

Gambling is one of the most strictly regulated niches on advertising platforms. Facebook often rejects or blocks ads related to gambling, even if they comply with the rules. Warming helps to:

Reduce the risk of account blocks.
Increase trust from the platform.
Improve the efficiency of advertising campaigns through greater reach and lower cost per click (CPC).

Stages of account warming

1. Account creation

Creating an account should be as natural as possible. Facebook pays attention to activity time, the number of friends, and interaction with content. Here are the key steps:

Use real personal information. Facebook may request documents for identity verification, so it's important to create an account with real data.
Add friends and complete the profile. This makes the account look like a regular user, reducing the risk of blocks. Start with a small number of friends and gradually increase it.
Upload photos and add posts. This will give the account an active and lively appearance.

2. Increasing activity

After creating the account, it is important to show activity:

Comment on and like friends' posts. Do this gradually and naturally to avoid suspicion from the algorithms.
Join groups and interact with them. Participating in groups and discussions will give your account additional activity.
Create your own posts. These can be simple posts on various topics — personal photos, news, memes, and so on.

3. Creating a business page

The next step is to create a business page through which ads will be launched.

Design the page with a logo and company description.
Publish several posts on the page to create activity before launching the advertising campaign. Posts can cover legal aspects of gambling, useful tips, or interesting facts.

4. Creating and warming the ad account

Create multiple ad accounts. This reduces the risk of complete blocking if one of the accounts is blocked.
Create simple ad campaigns. It's important to start with neutral topics, unrelated to gambling. This could be an ad for useful content, news, or products. Campaigns should be as natural as possible and not raise suspicion from Facebook moderators.

Optimizing the warming process

Using anti-detect browsers

For affiliate marketers working with a large number of accounts, it is important to use anti-detect browsers (such as AdsPower or DolphinAnty). These tools help hide real user data, ensuring more natural account behavior and preventing mass blocks.

VPN and proxies

Using VPN and proxies is important for working with accounts from different countries (different GEOs). This allows you to target ads to specific countries without the risk of blocks due to geographical reasons. It is important to choose quality proxies to avoid suspicion from Facebook.

What to do if the account is blocked?

Even after thorough warming, an account may be blocked. Here’s what to do:

Submit an appeal. Facebook allows you to contest the block, especially if the account has behaved "naturally".
Use backup accounts. It is important to have several active accounts to continue working if one of them is blocked.
Analyze mistakes. After the account is blocked, analyze what could have caused it and avoid repeating these mistakes in the future.

Conclusion

Account warming is an important process for affiliate marketers working with traffic in the gambling niche. Proper account preparation, activity, and creating business pages help reduce the risk of blocks and increase the effectiveness of advertising campaigns. Do not forget about the need to use anti-detect browsers and proxies to protect your accounts and continue working in case of blocks. By following these steps, you can achieve stable results in affiliate marketing on Facebook.