Before we start talking about cloaking in Google Ads, let's briefly define what it is. Cloaking is a traffic optimization method that is used by arbitrageurs to bypass the restrictions and bans set by Google Ads. The essence of the method is to substitute and hide pages of the site to show different versions of content to different categories of visitors. One version of the page is intended for real users and the other for moderators and search bots. This allows arbitrageurs to run more profitable advertising campaigns while minimizing the risk of account lockout.
Cloaking is conditionally divided into black, gray and white. Let's take a closer look at each of these varieties.
Black cloaking is the most aggressive and prohibited method. In this case, the black page that is shown to moderators and search bots contains scam content, fraudulent schemes, and malware. Such pages can often include viruses, spyware, or links to banned products and services. Using black cloaking is a violation of Google Ads rules and may result in immediate account blocking.
Gray cloaking is a technique in which the visible content of a page shown to search bots does not completely match the content of the page intended for real users. Typically, a black page contains content that violates Google's rules, such as unwanted ads or prohibited content. Such pages may also contain more advertising links than is acceptable, which can attract the attention of Google Ads moderators.
White cloaking is a type of cloaking that is used for the convenience of website visitors. The basic content of the page is the same for all visitors, but depending on their preferences and geolocation, changes are made to the content of the page. For example, if the site is multilingual, the user will be shown the page in the language of their choice. Or, if the system determines that the visitor is a woman, the page will show ads aimed exclusively at a female audience. White cloaking is a conditionally authorized method, because the main content of the page remains the same for all users.
Now that we have sorted out the varieties of cloaking, let's look at some working ways to conduct cloaking in Google Ads.
One way to conduct cloaking in Google Ads is to use special trackers, such as the Keitaro tracker. This tracker allows arbitrageurs to filter traffic, use localized landing pages, integrate different services and use preload buttons. Keitaro also provides the ability to create whitelisted landing pages, which can be useful for cloaking in Google Ads.
One of the key tools of the Keitaro tracker is filters. With their help, arbitrageurs can customize various rules to filter traffic. For example, you can filter by country, operating system, browser, and other parameters. This helps arbitrageurs to show different versions of the page depending on the visitor's characteristics.
Another way to conduct cloaking using Keitaro tracker is to use localized branding. A local landing page is a page that is displayed to a visitor based on their geolocation. For example, if the visitor is in Russia, they will see a Russian-language landing page, and if they are in the US, they will see an English-language landing page. In this way, arbitrageurs can customize the content of the page for a specific audience.
Keitaro also provides integration with various services such as Google Analytics, Google Tag Manager, Yandex.Metrica and others. This allows arbitrageurs to get more information about visitors and track the effectiveness of their ad campaigns.
Another useful feature of Keitaro tracker is the preland button. A preland button is a button or form on a landing page that prompts a visitor to perform a specific action, such as leaving an email or making a purchase. This allows arbitrageurs to collect visitor contact information and increase the conversion rate of their ad campaigns.
Finally, Keitaro allows you to create bleached landing pages. A bleached landing page is a page that is shown to moderators and search bots and does not contain any banned content or scam. Such pages can be useful when cloaking in Google Ads, as they minimize the risk of account blocking.
In addition to trackers, there are also specialized services that provide the opportunity to conduct cloaking in Google Ads. Let's take a look at some of them.
Adspect is one of the popular cloaking services that provides a wide range of tools for arbitrageurs. With its help, you can perform cloaking in Google Ads, customize various filters, use bleached landings, and much more.
Adspect offers several pricing plans, depending on the needs of the arbitrageur. More information about the tariffs can be found on the official Adspect website.
CLOAK IT is another cloaking service that provides the ability to cloak in Google Ads. With its help, arbitrageurs can create whitelisted landing pages, customize filters and manage their ad campaigns.
CLOAK IT also offers several pricing plans, depending on the needs of the arbitrageur. More information about the tariffs can be found on the official website of CLOAK IT.
In addition to trackers and specialized services, there are other tools that can be useful for cloaking in Google Ads. Let's take a look at some of them.
Google Ads Editor is a handy tool that allows arbitrageurs to manage their ad campaigns offline. This can be useful for cloaking, as arbitrageurs can make changes to their ad campaigns without an internet connection.
Google Tag Manager is a tool that allows arbitrageurs to manage the tracking code on their website. With the help of Google Tag Manager, you can easily implement different scripts and track conversions in your ad campaigns.
Yandex.Metrica is a free tool from Yandex that allows arbitrageurs to track and analyze visitor behavior on their website. With its help, you can get valuable information about traffic and conversions in your advertising campaigns.
Cloaking in Google Ads is a complex and controversial traffic optimization method that can help arbitrageurs run more profitable ad campaigns. However, you should keep in mind that using cloaking is a violation of Google Ads rules and can lead to account blocking. Therefore, you should carefully weigh the risks and benefits before using cloaking.