In modern digital marketing, the profession of a media buyer has become one of the most in-demand professions. This specialist plays an important role in traffic arbitrage and online marketing in general. In this article, we will tell you who a media buyer is and how to become one. The difference between a media buyer and an arbitrageur will also be discussed. In addition, we will provide information on job openings and training opportunities in this profession.
A media buyer, literally translated as "advertising buyer," is a specialist in marketing agencies who is responsible for selecting effective platforms for advertising. A media buyer is also in charge of launching and controlling advertising campaigns, analyzing metrics and achieving key performance indicators (KPIs). A media buyer in traffic arbitrage has a wider range of responsibilities, such as finalizing and launching bundles, bypassing blocking and choosing a strategy for flooding.
Media buyers can work in a variety of team structures. In small marketing agencies, media buyers handle almost all the responsibilities of running advertising campaigns. They are directly involved in client outreach, including data collection, planning and negotiation. In network agencies, media buyers work in collaboration with media planners or designers, who develop plans and submit them to media buyers for contracts with third-party venues. Larger agencies may have an entire team of media buyers, each responsible for a different aspect of advertising work, such as gathering market data, negotiating and controlling costs.
The responsibilities of a media buyer include the following aspects:
To be successful as a media buyer, you need a set of specialized skills and qualities. Here are some of them:
The profession of media buyer has several levels, from Junior to Senior, depending on the experience and skills of the specialist.
If you are interested in a career as a media buyer, there are several ways to gain the necessary skills and experience.
There are many job openings for media buyers in various marketing agencies, advertising networks and online marketing companies. Online portals like Linkedin and VC.co.uk offer a wide range of job opportunities in this field. Also Magic Click, a leading affiliate network, is constantly looking for talented media buyers to work in traffic arbitrage in the gambling industry. With us you will find plenty of offers for your career in media buying with high rewards and professional development opportunities.
A media buyer is a specialist who plays an important role in traffic arbitrage and online marketing. He is responsible for selecting effective platforms for advertising, controlling metrics and achieving KPIs. This profession requires specialized skills and qualities, as well as experience and education in digital marketing. If you are interested in this career, you need to actively look for job openings and train to become a sought-after media buyer. And don't forget that Magic Click always welcomes new media buyers to our team and offers ample opportunities for your professional growth.