Pixel Facebook - what it is and how to set it up

What is Facebook Pixel

Facebook Pixel is a powerful analytics tool that allows you to track user actions on your website after interacting with ads on Facebook. It is a code that you add to your site to collect data about visitors and their actions. This helps you optimize ad campaigns, set up targeting, and increase conversions.

How FB Pixel works

When a user interacts with your ad on Facebook and then visits your website, Facebook Pixel tracks this action. It collects data on which pages were visited, what actions were performed (such as purchases or registrations), and sends this information back to Facebook. This data helps you better understand your audience's behavior and optimize your ad campaigns.

Main features of the pixel

Traditional UTM tags and trackers can provide basic traffic information, but Facebook Pixel offers far more capabilities:

Deep analytics: The Pixel allows you to track not only clicks but also actions users take on the site.
Data-driven optimization: You can optimize your ad campaigns based on real user actions, not just clicks.
Retargeting: The Pixel lets you create retargeting audiences, increasing conversion chances.

What events can be configured

With Facebook Pixel, you can set up various events, such as:

Page view: tracking visits to specific pages.
Add to cart: when a user adds an item to the cart.
Purchase: tracking completed purchases.
Registration: when a user fills out a registration form.
Search: tracking search queries on the site.

These events help you better understand how users interact with your website and what actions lead to conversions.

How to install Facebook Pixel

Setting up Facebook Pixel is a process that doesn't require deep programming knowledge and can be done fairly quickly. Many platforms, such as Tilda and Shopify, offer one-click integration. However, if you're unfamiliar with HTML or PHP and these terms seem complicated, it's best to contact the webmaster who built your site or the support team of your website builder. The entire process, from generating the code to installing it on your site, will take no more than three minutes.

Steps for installing Facebook Pixel

Go to Facebook Ads Manager. Open the main menu (sandwich icon) and select the "Events Manager" section.

Event Manager Setup. If you're connecting Facebook Pixel for the first time, a setup dialog box will appear. If you've already used the Pixel, you'll land on a page where you can view existing pixels or add a new one by clicking the "Connect data" button.

Select the data source. You need to choose where the data will come from. This could be your website ("Web") or a mobile app ("App"). Note that "Offline" and CRM integration sections are only available after connecting to "Business Manager".

Name your Facebook Pixel. Come up with a name for the pixel so it's easier to track different campaigns later. You can use both Latin and Cyrillic characters.

Choose a connection method. You will be offered a choice between API Conversion and Pixel or just Pixel. If you don't plan on a complex API integration, choose the "Only Pixel" option.

Pixel installation method. In this menu, you can choose between two options: copying the code or using "Partner Integration". If your site is built on platforms like WordPress, Shopify, Joomla, or others from the partner list, simply copy and paste the ID into your ad account. If your site was developed manually or built using a website builder that doesn't support quick integration, choose "Install code manually".

Copying the pixel code. The generated code with your website's unique identifier will appear on the settings page. For convenience, there's a "Copy code" button.

Pasting the code on your website. Open the HTML code editor in your CMS or website builder. If your site was coded manually, you will need to edit the HTML documents yourself. Paste the pixel script into the <head> section before the closing </head> tag so that it works on all pages of your site.

Alternative option: paste the JavaScript code before the closing </header> tag, which is usually located in the main body of the website (between the <body> and </body> tags). This method is considered more reliable as adding it to the header may cause tracking issues.

Finishing the setup. The last step is configuring events. By default, all standard events are set up, but specific actions need to be configured manually.

Meta Pixel Helper Extension

To verify that your Facebook Pixel is working correctly, you can use the Meta Pixel Helper extension. This free tool is available for the Google Chrome browser and allows you to quickly determine whether the pixel is installed correctly on your website.

Install the extension from the Chrome Web Store.
After installation, open your site and click on the extension icon in the top right corner of the browser.
You will see information on whether the pixel is active and what events are being tracked. This will help you ensure that everything is working correctly and data is being collected.

Telegram Bot Royal Pixel

For convenient work with Facebook Pixel, you can use the Royal Pixel Telegram Bot. This bot allows you to quickly manage your pixels and receive notifications about events.

Go to @royal_pixel_bot on Telegram.
Use the bot commands to add pixels, get statistics, and manage settings.
The bot also provides the ability to bulk add pixels to ad accounts, greatly simplifying the process.

How to install Facebook Pixel in Magic Click Partners

If you're working with the Magic Click affiliate network, follow these steps to install the pixel:

Go to @royal_pixel_bot and click "Add Pixel". Send your pixel code: 1102342707581816.
Select "Bulk Add Pixels to RA" and send your ad accounts in the format: 1102342707581816 712791029402232.
Once successfully added, you will receive a ✅ notification.
When launching the campaign, select the new pixel you shared.
Set up postbacks in the affiliate program.

Using Facebook Pixel is the key to successful optimization of your ad campaigns. It provides valuable insights into user behavior and allows you to make informed decisions to increase conversions. Don’t miss the opportunity to use this powerful tool in your work!