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Testing Offers in Gambling

Testing Offers in Gambling


  1. Introduction
  2. The Importance of Offer Testing
  3. Payment models
  4. Offer selection criteria
  5. Testing process
  6. Key metrics
  7. Tips
  8. Conclusion


Imagine that you are an experienced arbitrageur who strives to get the most out of your advertising campaigns. You know that choosing the right offerer is crucial to your success. However, there are many offers on the market, and sometimes it can be difficult to determine which offer will bring the most profit. This is where offer testing comes in - a key process that allows arbitrageurs to identify the most promising options and avoid ineffective investments.

The Importance of Offer Testing

It is not uncommon for arbitrageurs to encounter situations when affiliate program managers offer "leftovers" or advise them to run ads on shrunken offers. This approach can lead to significant financial losses and disappointment. To avoid this, it is necessary to conduct thorough testing of offers before launching them.

Testing helps determine whether an offerer is suitable for a particular geographic region, traffic source, or time period. In addition, it allows you to identify unfavorable offers and save your budget by directing it to more profitable options.

Payment Models in Gambling Offers

In the gambling vertical, the offers are divided into two main payment models:

  1. CPA (Cost Per Action) - payment per action, usually for making a deposit or registering.
  2. RevShare (Revenue Share) - payment for a share of the casino's profits.

Popular and confident in their product casinos often prefer the CPA model, not wanting to share revenue with arbitrageurs. However, experienced webmasters often choose RevShare, because their income directly depends on the success of the casino, which makes this model more promising in the long term.

Offer Selection Criteria

There are several key factors to consider when selecting an offer for testing:

  1. Budget: the amount of budget you are willing to allocate for testing.
  2. Hold time: the period during which funds will be frozen.
  3. Test period: the recommended duration of testing (usually 3-4 days).
  4. Traffic requirements: the types of traffic allowed for this offer.
  5. Traffic sources: channels allowed to attract traffic.
  6. Advertiser reputation: reviews and experience of working with this advertiser.
  7. Degree of "squeeze" of the offeer: how actively this product is promoted on the market.

It is important to remember that managers of affiliate programs often try to present the offer in the most favorable light, so you should check their statements yourself.

Offer Testing Process

The algorithm of testing offers can be as follows:

  1. Request from the affiliate program manager several offers for testing.
  2. Study the terms and conditions of the offers: bid, average eCPC, minimum payout, allowed traffic sources, hold time and capu.
  3. Launch test advertising campaigns for these offers using the same targeting settings, geographic region and traffic sources.
  4. Analyze the results after 3-4 days of testing.

It is important to remember that when testing you should change only one element of the bundle (offer, creative or traffic source) to get reliable results.

Key Metrics to Analyze

The following metrics should be monitored when testing offers:

  1. Insta ll cost: the lower it is, the higher your ROI.
  2. Inst2Reg (Insta ll to Registration): the percentage of users who registered after installing the app. The higher the better.
  3. Reg2Dep (Registration to Deposit): the percentage of registered users who made a deposit. The higher the better.
  4. CTR (Click-Through Rate): the percentage of clicks on an advertisement. The higher the better. If the CTR is low, the creatives should be updated.
  5. eCPC (Effective Cost Per Click): the cost per click when paid per action. The lower the better.

You should not fully trust managers' promises about high Reg2Dep or Inst2Reg rates. You should check them yourself to avoid disappointments.

Offer Testing Tips

Here are some useful tips that will help you avoid mistakes when testing offers:

  1. Analyze the geographic region. Some elements of creatives may be inappropriate or even offensive in certain cultures.
  2. Consult with experienced colleagues. They can share valuable advice and warn against common mistakes.
  3. Don't be afraid to "drain" your testing budget, but never invest the last of your money.
  4. Do not conduct large-scale testing at once. It's better to start with 3-4 offsets so that you don't overlook important details.
  5. Focus on numbers and results, not on managers' promises. Only real data will show the effectiveness of an offer.


Offer testing is a mandatory step for success in arbitrage, especially for beginners. It helps you determine which offer converts best in your geographic region and traffic source.

For testing, it is recommended to choose 3-4 offers at a time, but not more so that you don't get lost in the huge amount of data. It's also important not to test offers in different traffic sources or geographic regions, as this can skew the results.

By following the described recommendations and carefully analyzing the metrics, you will be able to choose the most profitable offers and achieve maximum return from your advertising campaigns.

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