Gambling traffic via JSON messages + Manychat

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1. The benefits of launching through messaging
2. Features of ManyChat
3. How to use the service
4. Conclusion

The benefits of launching through messaging

In arbitrage, the main way to use a bot is to replace the landing page and sell directly through the chatbot. Consumers are beginning to have a negative attitude toward products on ribbons, and chatbots are a completely new way of communicating with the target audience. In addition, the involvement is much higher here, because bots can draw attention to the product after the first contact with the consumer. The purpose of the bot is to get a lead or to collect a database of users who are interested in your offer.

• Global audience reach. 1.3 billion people use Messenger every month, making Facebook Messenger a major advertising platform with great features.
• Responsiveness. Compared to marketing channels like email and social media, Facebook Messenger ads reach potential customers faster and more effectively. According to statistics, the use of messaging apps has surpassed social media.
• A new advertising format. Facebook has developed two new types of ads. Ads with a "Send Message" button invite users to start a conversation with the brand on Facebook and Instagram. The other new type of ad looks like a regular Facebook News Feed ad, but also leads to Messenger to initiate a conversation. These ads appeal to in-person interactions.
• Convenience. Facebook Messenger ads don't redirect to the browser, but allow users to stay in the messenger.
• Retargeting opportunities. Advertising messages allow companies to create highly targeted ads and send them to people who have previously interacted with the brand.
• Cheapness of the lead, the average price for a potential registration is lower by 10-25% depending on geo

Facebook Messenger is in demand in the following countries:

• Canada
• USA
• Norway
• Australia
• France
• Sweden
• Bulgaria
• Slovakia
• Poland
• Denmark
• Estonia
• Philippines
• Thailand
• Hungary

ManyChat functionality

With ManyChat, your bot can display various types of content to a potential customer, including: images, videos, audio, attachments (files), quick replies, quick call button, share button, lists (of products, contacts and anything else), clipboard emoji, galleries, static menu.

The chatbot can also:

• Automatically respond to keywords entered by the user (keywords must be accurate!)

• Automatically answer questions entered by the user (remember about cases!).

• Subscriber Profile.

A special information panel is created for each user who interacted with the bot. There you can see the user's tags, customizable fields, where and when they came to the messenger, which "sequences" (interaction schemes) you have developed they are subscribed to.

• Facebook profile information.

ManyChat automatically pulls the user's name, last name, gender, time zone, and profile picture directly from Facebook. Even better, it knows how to use this information, for example, by pulling it in appeals to the visitor.

• Built-in Live Chat.

For those who like a more personal approach, chatting with users right inside the ManyChat platform is available. The chat window also displays all of the user's information in the sidebar, so you can quickly tag and make notes without having to switch to another window.

How to use the service?

Registration

Go to https://manychat.com/ and register.

You can register with your Facebook business page.

Creating a flow

In the main menu, go to the "Automation" tab and click the "New Flow" button in the corner of the interface.

Click the "Start from scratch" button to create a clean project from scratch.

We will open a project with two windows and one of them is the start window. In this start window, we need to set the trigger by JSON code. Click on "add trigger", scroll down and select JSON code for Facebook. This particular feature requires a PRO rate and you will need to pay for the service to use it.

Next, we need to come up with the very scheme of our advertising campaign. The functionality allows you to work not only with text but also with media files, attaching videos or photos to the message, so it all depends on your imagination.

As soon as the trigger is triggered, the user will receive a message from the chatbot. For example, we wrote "Want to try your luck?" We need to configure the action further. Add a "Yes" button (or any other function of your choice).

Choose "Messenger" and set up the following message. For example, our next message looked like "You might win a lot of money. Are you ready?" with a "Yes" button

Next, we need to redirect the "Yes" button to our link.

To do this, in the selection menu on the button we must select the "Open Website" function

Our end result looks like this.

With the "preview" button in the corner, you can test the result on Facebook.

Be sure to click Publish, because only then will be generated JSON code.

Sending JSON to Facebook Ads

In order to synchronize our ads with Facebook, we need to take the JSON code generated from the starting point and paste it into Facebook Ads.

Click on the first step, click on "Facebook Ads JSON" and below will be the code we need. Copy it.

Go to the settings of our advertising campaign and select the "Messenger" conversion and click next.

In the "Message Template" tab, select "Advanced Setup".

Click on "Edit" and paste the generated code.

Click "Save and Finish" and now our setup is complete and the chatbot is implemented in the rc.

Conclusion

The functionality of the chat bot allows you to work with many other tools and provides a huge field for thinking and generating ideas. We hope this information was useful for you and that you will efficiently implement this service in your work.

For connection questions:
Contact your personal manager or @magic_click