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Best casino affiliate programs

Best casino affiliate programs

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In the gambling and betting industry, affiliate marketing is becoming an increasingly popular way to make money. With the growing popularity of online gambling and betting, affiliate programs have become an integral part of the industry's marketing landscape, offering a lucrative scheme for both platforms and their affiliates. If you're interested in making money in affiliate marketing in this industry, you've come to the right place. In this guide, we will take a look at the best casino and betting affiliate programs that are available on the market, as well as the different types of earnings offered by these programs.

What is an affiliate program in the gambling and betting industry?

An affiliate program in the gambling and betting industry is a form of marketing that allows affiliates to earn commissions by promoting gambling and betting providers. Affiliates are responsible for attracting potential players to the providers' websites using various marketing strategies such as social media or blog advertising. When a player clicks on a unique affiliate link and makes a deposit or bet, the affiliate earns a commission based on a pre-agreed payment scheme.


Top affiliate programs

There are many affiliate programs in the gambling and betting industry that offer different terms and commissions. Working with top brands plays an important role in the success of an affiliate program. Below, we will take a look at a few of the best casino and betting affiliate programs that stand out in the market for their reliability and high commissions.

Magic Click Partners

"Magic Click Partners is an international affiliate network that offers exclusive offers from direct advertisers around the world. The program provides a personalized approach, weekly payouts and a wide selection of exclusive brands with high conversion rates.

If you are looking for a reliable and professional affiliate network with a proven track record, Magic Click Partners could be a great choice for your affiliate marketing endeavors.

Registration →


1win Partners is a direct advertiser specializing in monetizing gambling and betting traffic. Partners are offered customized payout ratios with upside potential, fast withdrawals and 24/7 management support.

The in-house media buying team provides up-to-date information on the conversion rate of any available GEO and offers consultations. The program offers out-of-the-box optimized applications with advanced tracking features to help partners reach new marketing heights.

In addition, 1win Partners works with various GEOs including India, Uzbekistan, Azerbaijan, Africa, RU, CIS and Latin America and offers payment models such as RevShare, CPA and Hybrid.

The program prohibits misleading ads, incentives and fraudulent traffic sources. Thanks to its strong reputation and focus on affiliate support and success, 1win Partners is a sought-after gambling product in the CIS, Europe, India, Asia and Latin America markets.

Connect to 1win →


Parimatch Partners is an affiliate program offered by Parimatch, a well-known and successful global online betting brand. The program provides affiliates with lucrative earning opportunities in various verticals including online sports betting, casino gambling and esports offers.

Parimatch Partners works with clear and comprehensive multi-channel affiliate marketing powered by Income Access, which ensures a long track record in the iGaming industry.

Connect to Parimatch →


Pin-Up Partners is an affiliate program that offers a comprehensive platform that allows affiliates to promote a wide range of Pin-Up products and earn commissions for doing so.

The program provides a system for tracking and evaluating player activity, allowing affiliates to access detailed statistics on their referrals' performance, including number of active players, propensity to bet and revenue generation.

Affiliates have access to a variety of marketing tools such as banners, demo games and landing pages, as well as detailed statistics and player data to track performance and optimize advertising strategies to increase conversions.

Connect to Pin-Up →


1xBet Partners is a reputable affiliate program that offers many benefits to its members. Affiliates are offered unique marketing tools, promotional materials and weekly payouts.

The program provides detailed statistics on player actions, which allows affiliates to build a mutually beneficial cooperation with 1xBet. In addition, 1xBet Partners offers ready-made promotional materials for regular promotions and special events in sports, esports, politics and show business.

Connect to 1xBet →

William Hill

William Hill Partners is an affiliate program associated with William Hill PLC, one of the world's leading bookmakers and gambling companies, with a rich history dating back to its founding in the UK in 1934. The company operates globally, employs over 16,000 people and generates significant annual revenue.

Connect to William Hill →

Types of earnings in affiliate programs

The best gambling and betting affiliate programs offer different payment models that allow affiliates to maximize their earning potential. Below we take a look at the most popular payment models in casino and betting affiliate programs.

Revenue Share

The Revenue Share model is a percentage commission for affiliates that is calculated based on a brand's revenue. Affiliates receive a percentage of the revenue generated by their referrals. This model motivates affiliates to drive more traffic to the brand's website and can reach up to 50% commission.


The CPA (cost per action) model pays a commission for each specific action taken by a player. This model is popular in gambling and betting affiliate marketing and includes actions such as registrations, deposits and specific games. Affiliates receive a commission for each action performed.


The CPL (cost per lead) model pays a commission for each player who registers at a casino or downloads software. This model is less commonly used, but offers a commission for each lead brought in.

Hybrid models

Hybrid models combine different payment models to meet the needs of both the brand and the affiliate. For example, an affiliate program may offer a flat fee per player plus a percentage of total revenue. Hybrid models allow affiliates to maximize their earnings by leveraging different revenue sources.

Fixed fee

A fixed fee involves placing a brand in a specific position and paying the affiliate a certain amount. This allows affiliates to receive money in the short term and reinvest it into their site.

Placement fee

A placement fee involves placing a brand without being tied to a specific position. This model is recommended for large publishers who want to test different brands on different positions.


Provide for brand placement with the condition that KPIs are met. This is typical for large affiliate programs where the advertiser guarantees a certain number of first deposits within a set period.

How to choose the best affiliate program for gambling and betting

There are several key factors to consider when choosing an affiliate program for gambling and betting. Here are some of them:

Brand reputation - choose an affiliate program with a well-known brand that has a good reputation in the industry.

Commission rates - evaluate what commission rates the affiliate program offers and how they compare to your expectations.

Payment system - make sure the affiliate program offers a transparent and user-friendly payment system that allows you to easily receive your commissions.

Marketing tools - check what marketing tools the affiliate program provides so that you can effectively promote the brand's products and services.

Affiliate Support - find out what kind of support the program provides to affiliates, including a personal manager and access to exclusive materials and events.

Choosing the best affiliate program for gambling and betting depends on your needs and expectations. Evaluate every aspect of the program to find the best fit for you.


Affiliate marketing in the gambling and betting industry offers many opportunities to make money. The best casino and betting affiliate programs offer generous commission rates and various payment models that allow affiliates to maximize their earning potential. When choosing an affiliate program, consider brand reputation, commission rates, payment system, marketing tools and affiliate support. Make an informed choice and start earning in the gambling and betting industry today!

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