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PlayAmo Partners: Affiliate Program, Overview

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In 2015, the famous gaming operator Direx N.V. launched its own affiliate program PlayamoPartners. The official website is available only in English, which creates inconveniences for Russian-speaking webmasters. One of the significant competitive advantages of the affiliate program is the Cookie (Last Win) rule with no time limit, and partners note high conversion rates.

Basic Information

The company promotes eight well-known brands owned by two major operators - N1 Interactive Limited and Direx N.V. Both of them have licenses of gambling commissions, so their online casinos occupy high positions and are popular among gambling fans. As a result, it is easier for affiliate marketers to attract new customers and generate revenue through RevShare or CPA models.

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Playamo Partners affiliate program runs on NetRefer software, which is also used by many other well-known affiliate companies. The developers of the program took care of creating a comprehensive user guide that contains all the necessary details, detailed FAQ and step-by-step instructions on how to effectively monetize traffic.

Each registered user gets access to a personal manager in the personal cabinet, who is responsible for solving all arising issues.

Communication is in English, so partners from Russia and CIS countries often face difficulties. The user agreement is written in great detail and contains almost any information that may interest a webmaster in connection with cooperation with the affiliate program.

The control panel for webmasters is characterized by a user-friendly interface that has been carefully designed by the developers. The main menu on the left side of the screen allows you to quickly go to any necessary pages, such as the catalog of promotional materials, statistics, help section, information about payouts and much more.

Affiliate Program Brands

Betchan is an online casino that operates on the Softswiss platform. It has been operating since 2018 and is licensed by the government of Malta. The casino offers a collection of 2,000 games including slots, roulette, poker, keno, baccarat and live dealer games. They also have a wide range of payment systems, support for several languages (including Russian) and accept a variety of currencies.

Spinia is a casino that offers new players a welcome package of up to €250 and 50 free spins. It also has a tiered loyalty program and regularly runs various special promotions such as free spins on Wednesdays, Sunday bonus, gifts for regular players, daily tournaments and more.

Betamo is a site owned by N1 Interactive Ltd with a license from the Maltese regulator MGA/B2C/394/2017. The casino welcomes visitors with welcome bonuses, which is especially attractive for newcomers who are just starting to familiarize themselves with the world of gambling. Regular customers are also offered special offers, and there is a separate promotion for high rollers. The collection includes all popular games from well-known providers, and there is also a live casino.

PlayAmo affiliate program allows webmasters to earn income by attracting players to the site with more than 2000 exciting games from several dozen providers. The list includes such well-known developers as Microgaming, NetEnt, Play'n Go, Ezugi and many others.

CasinoChan is an online casino owned by Direx N.V. It has been steadily developing since 2015. Currently, the operator offers a well-developed bonus policy, licensed software from the largest developers, as well as a multi-level VIP program with cash rewards for each status.

Bob casino offers a collection of 2300 online gambling games from various reputable developers, but this is not its main advantage. The operator lures new players with a no-deposit bonus of 10 free spins and generous welcome gifts on the first three deposits.

CookieCasino offers players a warm welcome, regular special offers, a loyalty program and an extensive collection of video slots, table and live games. Some users are also attracted by tournaments with large prize pools.

WooCasino is another casino owned by Direx N.V., which cooperates with an affiliate program. Russian interface, a collection of 2000 games, bonus offers and tournaments help webmasters attract users to the site.

Payment Models

Revenue Share. The Revenue Share model includes a floating rate tied to the number of first deposits from new players (FTD) per month.

If a webmaster does not bring in any new players for 6 months, the RevShare rate will drop to 20%, and after 12 months it will drop to 10%. However, as soon as at least one active user registers through an affiliate link, the rate will return to the original level of 25%.

The CPA model implies a fixed remuneration for each attracted client who performs certain actions. Features of such cooperation are negotiated with a personal manager on an individual basis.

Advertising materials

PlayamoPartners affiliate program provides a wide range of advertising materials, including banners and direct links. A convenient filtering system is implemented in the personal cabinet, which allows users to select specific advertising tools by brands, sizes, types of promotions, categories, formats, etc. After selecting the parameters, all suitable materials are displayed on the screen.

Data Analysis

In the affiliate program dashboard for Betchan, Bob, Betamo and five other brands, webmasters are provided with detailed reports containing statistical data. To make things easier for users, there is a Reports button in the side menu that opens a list of all available reports sorted by category. The screen can display statistics by country, brand, daily or monthly data, information about the marketing tools used, and so on.

Payment and remuneration systems

The selected period for settlements in the affiliate program is a calendar month, and users receive payments until the 20th day of the next month. Withdrawal of funds is allowed for the amount not less than 100 euros with the help of Skrill and Neteller payment systems. Bank transfers are also supported.

Payment methods

If at the end of the month the webmaster finds errors in the payments received, he has 14 days to inform the operator and provide proof. Otherwise, the funds will be debited in favor of the operator.

Negative balance at the end of the month in the Bob's Casino affiliate program is not allowed, but this rule does not apply to webmasters who finished at least one of the billing periods with a negative balance of $10,000 or ended the previous month with a deficit of $2,000.

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